How many companies jump from one thing to another in the making of their products, looking for the miracle product that will make them a million? Do you feel like you are constantly spreading yourself too thin in your “ expertise ”? Because yes, you are supposed to be the expert on your product if you sell it!

Are you one of those? Those who sell anything and everything? I admit that I was a little bit. The one who just wanted to bring water to the mill in any way possible. Just a little water to make the mill work a little.

On the other hand, I quickly realized that an assessment cannot be done with just anything, anyhow. You have to delve deeper into the subject, know your product or service and yes, know what you are doing before offering it.

It seems to me that I see more and more entrepreneurs spreading themselves too thin in their knowledge and in their product or service offering and I really understand the desire to grow our business and find the product that will make us take off, but unfortunately the success of a business is rarely random.

Of course, we often hear these wonderful stories like the one about the man who invented post-its by accident , while trying to create the strongest glue on the market, but these stories are popular precisely because they rarely happen.

When you start a business, you obviously have to find the idea for a product or service that will make your heart skip a beat and it is with this passion that you will be able to get your business off the ground. That and let's put in an excellent market study of our Persona and our product!

I was that person who wanted to do everything to try to sell, to contribute a little to the many household expenses and prove to myself that my business was working well. Then the other day I saw a comment on Facebook from a girl who said that coaches should have been successful in their entrepreneurial life, in their previous projects and in their previous companies, to be a coach. To be a GOOD coach. Otherwise, she didn't deserve to be a coach. I understand his reasoning, but I don't agree.

In truth, I made mistakes, NUMEROUS mistakes and I don't hide them! I prefer to share them with you, to share my try and make mistakes , rather than not having made any, telling you to follow me in my training, that you will make 7 figures per month, next month, having succeeded in everything and then not being able to spare you my own mistakes!

As you probably know, I did a DEC in Fashion Marketing and I still made mistakes and I HOPE that I will continue to make them honestly. Because firstly, I don't want to be Miss Perfect, because it's too boring and secondly, because it's through our mistakes that we learn.

Anyway, I digress. ( as usual ) !

What I'm getting at is, like I said, I was that person who did anything and everything to bring water to the mill. Because yes, I know that's why we're spreading ourselves too thin and creating more and more products; to try to find the one that will sell the best. To make some money, to find the product that will make our business take off.

When I started Sans Exception, my goal was to alter clothing for people with reduced mobility, intellectual efficiency in adulthood and/or loss of autonomy. I wanted people who have trouble dressing up to date or simply to their own tastes to be able to do so. Then I was at the age where all my friends were having babies. So one asked me this, then another asked me that, and then, reusable products and… then one day i woke up and was doing exactly what i didn't want to do and what i always told myself i wouldn't do: children's products.

Not that it's wrong to make products for children, but to do so, your product needs to stand out from the rest and take a medium time to break through. The market is OVERLOADED with companies that make children's products. And anyway, that's what I didn't want to do. So, yes, I didn't succeed with Sans Exception.

Does that make me a bad “ coach .” A “ coach ” who doesn’t belong? I don’t know. I think not.

To tell the truth, BEFORE to start Without Exception, I have come all the way; I had a DEC in Fashion Marketing, I knew how to do a market study, I was supported by the Carrefour Jeunesse Emploi in my region to properly manage the start-up of my business and to succeed in revolutionizing the world of clothing for adults with disabilities or for people on the verge of or losing their independence, BUT , my business was struggling to get off the ground and I needed money, so I spread myself thin and thin.

And you? Tell me? Do you ever feel like you're spreading yourself too thin?

.

Last updated: August 14, 2022